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Tom Murphy

Itís Beginning to Look a Lot Like Mobile

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nellie_brooks
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Business Processor
Mobile Marketing
nellie_brooks   2/6/2013 3:40:29 AM
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Mobile has started to play a big role in marketing.  Over the last couple of years, many companies have proven the effectiveness of such marketing strategy, and this year will be no different. This year is set to be the year that paying by mobile device becomes the new norm. More and more merchants will allow for mobile payment methods such as PayPal. Apple's Passbook app will contribute to the growing mobile commerce.

munira
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Agile Expert
Re: Tablets in the aisles
munira   12/28/2011 1:39:47 AM
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I guess the future lies with mobile devices, even now a lot of stuff is carried and control through hand held mobile phones. May be future takes over laptops and its mobile phone or PDA everywhere.

nima1982
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Business Processor
Re: API
nima1982   12/17/2011 9:47:40 AM
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Wow I didnt know that. It sounds really interesting. Will you be able to dish out more information on it if possible. Even a link would be great

kicheko
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Business Processor
Re: Tablets in the aisles
kicheko   12/15/2011 12:59:07 AM
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Its all about the battle for differentiation taken to another level. Walking on the supermarket aisles, the consumer is faced with so many options that it could easily go back to them simply picking what is in arm's reach.

However when there's one provider constantly talking to the customer, offering better deals and other help on demand, they get the advantage. Initially this will benefit the bigger stores who can afford this kind of investment, but later on it will indeed get down to the best designed platform as the standards may evolve to be.

Here's an insightful white paper on in-store shopping with mobile with some great pictures as well.

Tom Murphy
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Blogger
Re: API
Tom Murphy   12/14/2011 5:46:52 PM
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Tell us more, Hammad....what is the solution that ties all those together?

Tom Murphy
User Rank
Blogger
Re: Tablets in the aisles
Tom Murphy   12/14/2011 5:45:33 PM
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It's really interesting to see that companies are just starting pilot projects with this. And it's easy to imagine that in two or three years, we as consumers are going to expect this -- further raising our expectations of what stores should be doing to hold our business. And that just fuels the cycle all over again.  Once more I note, with some regret, that this will all tilt the retail scale in favor of big box stores that can afford the expensive enterprise systems that allow this sort of real time data distribution.  Moms and pops may be more nimble now, but they'll have a hard time keeping up.

Hammad Masood
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Business Processor
API
Hammad Masood   12/14/2011 5:42:24 PM
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Its true that mobile devices like Android, Blackberry, Iphone have different level of API controls a solution to bridge all these in to one is also available !

Tom Dunlap
User Rank
Blogger
Tablets in the aisles
Tom Dunlap   12/14/2011 5:32:45 PM
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Great report, Tom. Store associates walking around with networked tablets, showing you products and price drops is a great idea. I'm surprised I haven't seen more of that in places like Best Buy. It reminds me of the way doctors and nurses are doing business now.

It will be very interesting to watch how this device revolution grows in 2012.

 

 

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